With only 5 weeks ahead of the InternetRetailing Expo (IRX), co-located with eDelivery Expo (EDX), Europe’s only dedicated multichannel retail and delivery events, new features, activities and top-level speakers from brands like Lululemon, Google and Facebook, have been confirmed for this year’s show.
The Opening Plenary will be led by Alan Wizemann, business guru and VP for Digital Product and Guest Experience at Lululemon. With 19 years of experience working on product strategy and business transformation with top retailers such as Target, Amazon, Nike, Levi’s, Sony, Saatchi & Saatchi and multi-million dollar start-ups, Wizemann will be addressing how digital can drive global growth and customer satisfaction. He will focus on sharing knowledge, strategy and advice on how organizations can use digital transformation to work smarter and faster, generating significant gains in revenue while retaining millions of dollars in the process.
Lululemon will be sharing the stage on the 5th and 6th of April at the National Exhibition Centre (NEC) in Birmingham with other digital and ecommerce trailblazers that are changing the way we conceive digital commerce and fulfilment.
Neil Ellul, Customer Journey Manager at Next, will be discussing how digital disruption is redefining customer expectations and retail trends and what retailers should and shouldn’t do to reimagine customer experience accordingly and to better respond to customers’ demands. Also analysing new digital trends, Dion Magee, Head of UK Fashion at Facebook, will concentrate on the impact video has had on the mobile world and the possibilities this can bring for fashion retailers. In addition, David Lloyd, Business Development Director of Alibaba Group, will be addressing how UK brands can use marketplaces to successfully penetrate highly competitive regions like China.
Focusing on the fulfilment side of internet retailing, “a growing number of retailers are turning to their supply chain for competitive differentiation”, says Distribution Director at Harrods, Simon Finch. In his keynote, Simon will be addressing how customer-facing supply chain is benefiting consumers and retailers alike, and how logistical challenges can be converted into commercial opportunities.
Other leading companies and retailers in the industry will also be feeding into IRX and EDX’s educational programme with 20 workshops for hands-on, practical, training and exclusive one-on-one 30 minute clinics, where attendees will be able to address their own personal ecommerce doubts and questions.
The workshops will cover an array of topics including: building best-in-class supply chain by Profulfilment, ChannelAdvisor and DHL; capitalising on customer reviews and user-generated content (UGC) by Yotpo; the value of Hyper-Personalisation by Bronto and the role of personalised product recommendations to avoid conversion leaks by bunting.
Attendees will also be able to explore and discuss the challenges their ecommerce strategy encounters on the clinics. From successfully building multi-channel business models and customer experiences to courier strategy to international expansion and business growth and more, Parcel Warehouse, Exact Abacus, Global-e and Experian are some of the expert brands that will be leading the one-on-one consultations.
The Innovation Hub will also have a key presence in this year’s show, bringing together the most innovative entrepreneurs and emerging technologies.
There, TrueStart, Europe’s only independent retail and consumer accelerator and investment fund, together with 8 start-ups such as Milkman, PixonEye, Hullabalook, Photospire and Streetdots will be presenting the new technological solutions and platforms that are disrupting the retailing space. Checkout-conversion improvement, home-delivery, data analytics, search optimisation, bottom-line improvement, supply chain management, anti-counterfeit measures, innovation in the last-mile and data-driven videos are some of the key elements these technologies address.
But, it’s not all about the work, IRX and EDX are focused on attendees having an immersive and fun experience throughout the two-day event. Complementary to the abundant opportunities for attendees to interact with exclusive demos of cutting-edge technology and participative learning opportunities, the Expos will also mix business and pleasure outside the exhibition floor.
New to this year’s show, IRX and EDX will host an official party on the night of the 5th April at The Vox. This unique evening will bring together the who’s who of multichannel retail and the most distinguished industry professionals at this year’s show. Together they will celebrate the continued success of the most dynamic online retail sector and toast to the bright future ahead of the industry. Retailers interested in attending the party can apply for tickets here.
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